Caterpillar Online Store
Expanding Caterpillar's digital presence to include B2B and B2C mobile responsive shopping experiences.
Client
Caterpillar
Industry
Generators
Service
UI / UX Design
Visual Design
Online Store
Duration
14 Weeks
OverView
Caterpillar wanted to explore an online store presence to deal directly with B2B and B2C customers. Inital focus was directed at their extensive generator offerings. The goal was to create a mobile responsive environment that provided access to direct purchases through Caterpillar. The experience needed to seamlessly exist in their current web presence and branding.
The Challenge
Caterpillar had no online store presence, which needed to be built out from both the visual and UI / UX design experiences. They have an extensive offering of generators for different uses and needs. They needed to have the abilty to have occurences for both B2B and B2C customers.
The Solution
Paths for the BSB as well as the B2C were created. User profiles were constructed based on data collected to provide the most complete offerings for both sets of users and their particual needs and preferences. The design strategy focused on creating visually appealing product displays, integrating high-quality images, and implementing a cohesive brand identity across the website. In parallel, created seamless functionality, mobile responsiveness, and integration of robust e-commerce features like secure checkout and personalized recommendations.
