SC Registration
Consumer and administrator registration for Sports Connect
Client
Sports Connect
Industry
Sports
Service
UI / UX Design
Visual Design
Architecture
Brand Identity
Duration
Ongoing
OverView
Redesigning the consumer and admin registration processes for Sports Connect with an updated visual design, UX experience, and reworking the whole process from an information architecture standpoint. Sports Connect's registration flows needed to be brought current in several areas. Visual design, UI/UX improvements and best practices, Internal architecture and user flows.
The Challenge
Sport Connect's registration as a whole, was disjointed at best, from both visual and architectural standpoints. The older version had no mobile accessibility, which needed to be addressed. Visually incoporation of branding elements and colors needed to be implemented. There were multiple rebrands that took place, from DICK'S Sporting Goods to Blue Sombrero to being under the Stack Sports umberella. Functions and features needed to be reworked from both a functionality perspective as well as from an architecture standpoint. The consumer and administration flows needed to have a similar appearance and functionality.
The Solution
A continuing cycle of reworking, improvement, and adaptaion was implemented. Incorporation of a mobile experience. Reworking functions and features, so that they followed a similar look and feel as the rest of the registration process. Additonal functionality like allowing the user to customize and order their own fanwear. Incorporation of shopping and checkout processes.
The Conclusion
A smoother and more complete registration process for both consumers as well as administrators, while reducing pain points. An increase in usability with the addition of the mobile experience. Higher completion rates with a reduction in time it took to complete the processes of setting up teams, games, registration of players, etc...
