STACK ATHLETE
Redesign and reconfiguration of Stack Athlete (previously Captain U)
Client
Stack Athlete
Industry
College Sports
Service
UI / UX Design
Visual Design
Brand Identity
Duration
16 Weeks
OverView
Stack Athlete (formerly Captain U) is an organization that works with athletes to get them in front of recruiters and coaches. The overall project was to update the visual identity, reevaluate the UX experience, and bring the design more inline with the creative direction of Stack Sports to provide a more cohesive experience.
The Challenge
The initial creative was very dated, disjointed, and did not feel like it was a product within the Stack Sports family of products. The UX of the site was in need of revisitng, as the current lacked in good user engagement and conversion rates. The task at hand, was to provide a revamped solution of the brand identity, UI/UX design, and provide a functional, visually attractive website.
The Solution
A cohesive brand identiy and updated visual direction was developed, including a revised logo, color palette, and visual elements. The UI/UX design was workshopped with feeback from both internal sources, stakeholders, and user interviews. The end result saw a product that aligned with the Stack Sports vision and increased web traffic and follow through.
The Conclusion
The rework for Stack Athlete (formerly Captain U) was a large undertaking.
