STACK ATHLETE
Redesign and rebrand of the Captain U site registration and dashboard to bring the visual up to date and align more with the Stack visual brand.
Client
Stack Sports
Industry
College Sports
Service
UI / UX Design
Visual Design
Brand Identity
Duration
16 Weeks
OverView
Captain U underwent a rebranding to Stack Athlete. During this process, the decision was made to update the visual identity, reevaluate the UX experience, and bring the design more inline with the creative direction of Stack Sports to provide a more cohesive experience.
The Challenge
The initial creative was very dated, disjointed, and did not feel like it was a product within the Stack Sports family of products. The UX of the site was in need of revisitng, as the current lacked in good user engagement and conversion rates. The task at hand, was to provide a revamped solution of the brand identity, UI/UX design, and provide a functional, visually attractive website.
The Solution
A cohesive brand identiy and updated visual direction was developed, including a revised logo, color palette, and visual elements. The UI/UX design was workshopped with feeback from both internal sources, stakeholders, and user interviews. The end result saw a product that aligned with the Stack Sports vision and increased web traffic and follow through.
